Millions of people visit the greater Milwaukee area every year. They come from around the world for all kinds of reasons: attending a business conference; visiting family and friends; taking in the world’s biggest music festival; or simply enjoying the area’s natural beauty and central Midwestern location. Once they’ve been here—and experienced the excitement of our culture, the warmth of our people and beauty of our city—they’re sold. Departing visitors begin to plan their next trips right away. Start planning your business event or leisurely getaway and find out for yourself what the Milwaukee experience feels like.